This session is on the business Value case for Analytics.
Can achieve massive improvements in performance, increasing sales by 43 times in Insurance industry.
Uses concepts from the Zachman Enterprise Architecture levels, the business case needs to concentrate on the top level, rather than the lower level technical issues such a the Apps or technical channels, if it is to gain the the attention of the CxO (C-Suite) members, such as CEO, the CIO, the CFO.
Critical issue is to avoid the “big shiny objects”, the technology. Need a single page summary of the Value Case.
IBM Business Case consultancy uses a library of over 150 examples from their clients to provide a reference class of business cases from which to assist clients to develop achievable business cases.