The Ethics of Presenting Data and Telling the Story

The linked article from the Harvard Business Review is a salutary analysis of some of the problems that can arise from how we choose to present the results of our analysis of data.

The article is called “Is That Chart Saying What You Think It’s Saying?” and asks us to be careful how we read charts. It also asks us to be aware of the ethics of data presentation. Far too many people presenting data in the form of charts very carefully choose what are often very misleading charts in order to force us to create the lie in our minds.

However, it is also very easy to inadvertently present the story in a misleading fashion if we don’t ask ourselves how others might read the chart.


This is the new BDA Resources for Education and Research website.

The Resources section is now being actively developed and contains several pages of open data sources

It is owned by

Richard J Self, Research Fellow in the Big Data Laboratory at the University of Derby, see ,  email Richard at


Dr Kathy Maitland, Senior Lecturer at Birmingham City University, see  , email Kathy at